Pyeongtaek · Since 2005
We began by growing good rice,
we bring the new possibilities of rice to the table,
and we broaden the value of rice.
Life of RiceAutumn, golden fields
About MIDM
“We add new thinking to a farmer’s experience.”
We began with the heart of a farmer who grows rice firsthand. The same care we give to the land and its crops goes into the food we make.
From growing rice to R&D, processing and distribution. By adding new technology and ideas to long farming experience, we expand the possibilities of rice into a wide range of foods.
NONJIGI conveys the true value of Korean rice, and BABI BREAD presents breads made with rice. From a familiar bowl of rice to new flavours, we widen the ways to enjoy rice.
Our Fields
Pyeongtaek, Sinri
MIDM’s head office and factories sit in the fields of Sinri, Pyeongtaek. From spring rice planting to the autumn harvest, it is a place where the four seasons of the paddies unfold as part of everyday life.
Right where the rice grows, we come to understand and research our ingredients, and carry their value on into a wide range of foods.
Life of Rice
The sights and sounds of the four seasons in the Sinri rice fields of Pyeongtaek, where MIDM is rooted. One of the exhibitions held at Gonggan Mihak.
